Putting myself in the shoes of a user and working towards solutions that bring business goals together with the user's expectations...

How is this done?

By leveraging over 20 years in the design and development of user experiences.

Using UI and UX methodologies such as stakeholder interviews, competitive research, user personas and bringing that information together with wireframes, journey maps, demos and a host of other processes to close the gap between the users needs and a business' solution to those needs.

Take a look.